THE BRIEF
Real Bagels isn't just a chain of bagel shops, it's a lifestyle. Inspired by old-school surf and skate aesthetics, it's all about real, handmade, boiled bagels. No sandwiches, just killer bagels, wild spreads and must-have merch. Built for the social media era, every drop exclusive, every bite hype.

WHAT I DID
A raw, hand-drawn logo that feels as rebellious, artsy and free-spirited as the brand itself. Bold, sketchy lettering with an edge, the kind you'd see graffitied on a skate deck or stamped on a surfboard. Designed to live loud on bags, boxes, stickers and merch. Edgy, handcrafted typography paired with a clean, monotone palette to keep it cool, built for pure attitude and instant street cred.

THE RESULT
A distinctive, hand-crafted identity built entirely from scratch for a startup brand with real personality.