THE BRIEF
Design a logo, branding and collateral for the Zambrero National Conference, built around the "Be Olympic" theme — bringing an Olympic mindset, an obsession with reaching your goals, to everyday work. Franchise partners, suppliers and support office staff gather each year to celebrate the brand and reconnect as a network.

WHAT I DID
A raw, hand-lettered logo lockup, steering away from Zambrero's core identity. The "O" became a recurring symbol, used across lanyards, digital programs and sponsorship material to tie the whole conference together.