THE BRIEF
Pitstop Smokehouse & Cafe has been a Gold Coast staple for 10+ years, set in the industrial moto heart of Nerang, serving coffee and smoked meats to locals, moto enthusiasts and passers by. Under new ownership, the job was to rebrand it into the future — re-establish it as an industrial smokehouse cafe with old school charm, elevated Texas-style BBQ technique, and local coffee and produce, built to be a powerhouse iconic venue.

WHAT I DID
Built a modern industrial identity that works across every touchpoint — wax paper, packaging, signage, stickers, menus, posters, A-frames, digital menu screens and an expanding merch range. Dynamic, crafted typography for the logo carries a sense of motion and speed. A contrasting octagon shape doubles as a standalone brand symbol, echoing a stop sign in a nod to the Pitstop name. A warm, expressive palette runs through it, paired with clean but industrial fonts and stripped back moto garage feel, built for a street-level crowd.

THE RESULT
"Very happy with our final brand delivered by Matt. Super easy to work and collaborate with. He has a great ability to understand a client's brand vision. Highly recommended!" — Bobby, Pitstop Smokehouse & Cafe