Hi, I’m Matt Paull.
With 23+ years across design, creative and brand strategy, I've worked with some of Australia's most recognised names — New Balance, Gloria Jean's Coffees, THE ICONIC, Zambrero and Sam Prince Hospitality Group — building brands from the ground up and leading campaigns that cut through.
I come from the analog era — old school craft meets modern thinking. That balance is what makes the brands I build feel original, considered and built to last.
Today I work exclusively with Hospitality and Lifestyle founders who want more than a logo. They want strategy, a real creative partner and a brand that reflects the full weight of what they're building.
If that's you — I'm in your corner.
Let's chat about what I can do to help you and your brand.
MY SKILLSET
I BEGIN BY LISTENING, NOT ASSUMING—JUST A BLANK CANVAS AND REAL CONVERSATION.
BRANDING
Crafting brands from scratch, or flipping tired ones into something impactful
Brand Strategy
Naming Development
Brand Language
Brand Identity
Logo Design
Brand Guidelines
DESIGN
When a brand looks, sounds, and feels the same everywhere, that’s when people start to remember it.
Website Design
Stationary
Printed Collateral
Digital Assets
Presentation Design
COLLABORATION
My focus is custom branding however I do offer and have other skillsets that I can execute independently or collaboratively. I pull in the right specialists to solve your creative challenges in a fast, cost-effective way.
Art and Creative direction
Creative campaigns
Curated art (digital and hand drawn)
Hand lettering/typography
Creative copywriting
Motion graphics
Photography and videography
Retouching and CGI