Matt Paull: Hand lettering

I grew up in the analog era — sketchbooks, markers and the kind of hand lettering that used to cover the bottom of every skateboard deck in the 90s. Santa Cruz, Powell Peralta, Vision — that world shaped how I think about type and craft before I ever touched a computer.

This piece is personal. My name, my hand, my aesthetic. A nod to that 90s skate art DNA — bold, raw, slightly unhinged — built the way it should be. Pencil first, then developed and refined in Illustrator as vector art.

No AI. No shortcuts. Just the analog era refusing to die.

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